7 tips to improve your organic reach on YouTube
1. Optimize your video description text
For example, Use natural language, not keyword salad and
Focus on one or two keywords and repeat them in both your description and title.
2. If something works, rinse and repeat.
The YouTube algorithm wants to give people more of what they’ve liked in the past. Experiment skillfully, take feedback from your audience, give everyone time to adjust.
3. Publish often
Quantity of videos, and frequency of upload, is an important factor for the algorithm, and YouTube’s home screen especially.
4. Make your videos public when your audience is watching
YouTube’s notifications feature pings your subscribers when you upload a video, and it’s definitely most effective if that happens when they’re looking for something new to watch.
But on the whole, we recommend taking a look at your YouTube analytics to pick the optimal time of day or week to drop your newest masterpiece. In many cases, this also means scheduling your YouTube videos ahead of time.
5. Keep viewers engaged throughout the whole video
Another key performance metric for the algorithm is view duration. You might see advice that advocates for making your videos shorter or longer, but really, just make them as interesting and fun to watch as you possibly can.
6. Engage with your community
We’ll never stop saying this. Reply to your comments. Talk to your people. Just remember that the algorithm “knows” if you’re having meaningful conversations or just paying lip service to bump up your vanity metrics.
7. Turn viewers into subscribers
According to YouTube, your channel’s subscribers provide a bunch of important initial signals that help dictate the success of your video. In other words, these fans are the testing ground—if they love it, the algorithm is more likely to show the video to new eyeballs.